In the 2014 UNWTO Global Report on Adventure Tourism, ATTA president Shannon Stowell identifies the top four trends in adventure tourism: The softening of adventure travel, customization of trip experiences, multi-generational groups, and
Scheyvens (2002, p.138) analyzed tourism from a gender perspective: “The key theme running through accounts of women’s involvement in tourism in the Third World is that they have been used and often abused by the tourism industry for its own